WOW!!  Ben Hogan endorsed Timex watches are great collectibles and tough to find.  But a complete set of the three different models—Belt Watch, Fob Watch, and Wrist Watch—each new in the box with their advertising display is virtually unheard of!  The only Ben Hogan Timex advertisement I was able to find was from 1953.

I have not taken the watches out to see if they work.  I suspect that if they don’t they would with a good cleaning.  You know what they say, a Timex can take a licking, etc.… plus they do appear unused. Note: the crystal on the face of the Fob Watch needs to be reattached, which a proper watchmaker/jeweler can do.  The thick cardboard display uses a battery to make the ball on the front rotate.