Measuring 12 3/4" across, this matchbook promotes the 1963 Buick Open. The first five champions are pictured on the inside cover of the matchbook, and the broadcast times and event dates are on the front. And just as interesting is the back cover, which contains a shot sequence of Jerry Barbers hole-in-one at the 1962 Buick Open. The ball ends up going in the back of the cup after being directly in the front of the cup. Darn near a lip out!
Not sure how this matchbook was used, as it would not fit in a clothing pocket. Most likely it was made for golfers to keep in a side pocket in their golf bag (in case they were stranded on a golf course for a year or so!)